Child Research In The Youth Market
America's Top Child Research and Youth Marketing Company since 1991
Being a youth market researcher means understanding child research in the youth market of kids, teens, young adults and parents. Our reputation as one of the top child research firms in the United States wasn’t just handed to us, it’s a title that we have earned by being one of the few marketing research firms with an expertise in today’s youth market segment and the online technologies that they interact with.
Since 1991 Touchstone Research (TSR) market researchers have been designing client tailored, interactive, and proven research procedures like custom online surveys, panels and focus groups for product and concept testing in the youth market. These procedures have been vital in providing some of Americas most highly regarded brands with invaluable feedback from kids, teens, young adults and parents; helping them to shape the most popular products of the 21st century. No other child research firm in the industry can match our robust proprietary database, custom designed client tailored procedures, and unique understanding of the modern american family.
A Modern Child Research Firm For Modern Families
At Touchstone Research we understand the ‘Modern American Family’ and how the latest, ever changing technologies play a role in their lives. Perhaps most of all, we understand that at the end of the day it’s not the research, the paycheck or even the client that comes first, it’s the family. Child research isn’t just about the latest market trends for kids, teens, young adults and their parents, it’s about reaching out and connecting with families on a personal level.
Our child research procedures are designed not only from a researchers point of view, but from the point of view of the American Family. Using the right procedures and technologies kids, teens, young adults and parents can be aided to provide sophisticated responses, communicating their thoughts and feelings on a clients products and concepts. All of our custom designed procedures are aimed at capturing and maintaining the interest of the youth market and helping them to overcome shyness, nervousness and “test anxieties”.
Understanding How Technology Plays a Role In Child Research
At TSR we understand the role technology plays in the youth market segment. The impact that technology has had on American Families in the past 20 years can’t be ignored. In 1991 when our company was founded, it may have been OK to fall back on tried and true methods data collection for children, teens, young adults, and their parents, but a lot has changed over the past 2 decades. Unfortunately many child research companies have not been able to keep up with the evolution of the ever changing youth market. Many of the markets that shapes kids lives have evolved drastically and because of this the way children and their families live has changed too.
Our staff of youth market researchers specialize in social media and popular youth market trends in technology. Our expertise ensures we always have the latest information on how families are interacting with the newest technologies. We are proud to be one of the only children’s market research companies with the extensive online experience and expertise necessary to reach kids, teens, young adults and parents across America in the 21st century.
The Child Research Industries Most Robust Proprietary Database
We have one of the largest databases of kids, teens, young adults and parents in the child research industry. Our sophisticated proprietary database provides compliance and privacy and other online regulations and laws while also permitting a personal and individualized experience for child participants and other family members.
No matter how big of a group you need for product and concept testing we have the ability fill your request immediately. At TSR we know how important feedback is to your brand, we always provide proven, accurate and methodical research to fulfill this need.
Custom Research
When gathering data for children’s marketing research we have created a variety of custom online technologies and procedures tailored to the unique needs of today’s youth market. All our technologies and procedures are custom built in-house from the ground up and are unique to Touchstone Research. We are constantly adjusting and creating new methods of conducting youth market research as trends and families change.
Our custom designed online technologies and procedures include, but are not limited to, custom designed interactive surveys, discussion groups, panels, focus groups and more. Technologies and procedures are custom tailored to each client and every clients needs are unique. We conduct all of our youth research in a kid-friendly manner, treating each member with care and making them feel comfortable being a part of the Touchstone Research family.
Analyzing Youth Market Feedback
Our team of experts meticulously analyze all the data we get from our custom designed technologies and procedures. We don’t just provide you with numbers, our analysis will give you a clear, yet detailed view on your audiences reaction to your latest concepts and products, giving you the feedback you need to perfect your brand.
Connecting with the Youth Market Segment
We apply our knowledge of the children’s market into implementing effective and appropriate procedures to conduct online research through our proprietary database. We design our online child research procedures not only from a researcher’s viewpoint, but, also, from a child’s viewpoint. With the proper approach, kids can offer a wealth of information, but research must be conducted in a sensitive and appropriate way. Children can be aided to provide sophisticated responses with careful presentation and use of helpful, effective techniques to facilitate their understanding and ability to communicate their thoughts and feelings, A properly designed online survey makes answering the questions interesting for the child, involves them in the interview and helps to overcome shyness, nervousness and “test anxieties”.
Custom Proprietary Communities
Touchstone Research has developed a powerful and highly sophisticated proprietary database that provides compliance with privacy and other online regulations and laws while permitting a personal and individualized experience for child participants and other family members. We follow special procedures to protect the privacy of the child, obtain parental consent, verify recruitment qualifications, adhere to laws and regulations and enhance the security of our clients. Touchstone is committed to quality assurance through good panel/community management and is committed to making participation in a panel/community a positive one for kids and families.
