About

Child Research Expertise

Child Research is one of the most experienced and advanced online youth research firms and is unique in our expertise in the kids and families market. We are the most experienced firm in conducting online research with youth and in managing custom online youth research panels and insight communities of moms and kids and the best at it--without question:

No one has more experience in online research.
No other firm has the unique combination of online research experience and capabilities together with a solid expertise in youth research.

Our unique combination of technical ability and youth expertise means that not only can we execute the tasks assigned but we can also assist in special situations in youth research design and developing special technologies to meet a client’s particular needs that are appropriate for young people.

We take care to conduct online research in a respondent-friendly manner. We apply our knowledge of the youth market to implementing effective and appropriate online procedures. With the proper approach, young people can offer a wealth of information but research must be conducted in a sensitive and appropriate way.

Child Research: It starts with respect!

We care about young people. We take care to conduct online research in a youth-friendly manner. We apply our knowledge of the youth market to implementing effective and appropriate online procedures. With the proper approach, young people can offer a wealth of information but research must be conducted in a sensitive and appropriate way.

We design our online youth research procedures not only from a researcher's viewpoint, but, also, from a young person's viewpoint. With the proper approach, kids & teens can offer a wealth of information. Children can be aided to provide sophisticated response with careful presentation and use of helpful, effective techniques, to facilitate their understanding and ability to communicate their thoughts and feelings.

Online research is an especially well suited medium to youth research. We were there in the beginning of online research--since before browsers. We were conducting exploratory work evaluating the potential of this promising new medium. As computer penetration and online access increased geometrically, particularly among households with children, online research became a viable option with tremendous advantages for many applications and we were uniquely positioned with exceptional experience and expertise to offer this valuable service to our clients.

Online interviews permit use of a variety of techniques such as response measurement games, proximity scales, visual stimuli, audio and video, and the like, which help to make the interview more engaging and aid young children's comprehension and ability to express themselves.

A properly designed online survey makes answering the questions interesting for the child, involves them in the interview and helps to overcome shyness, nervousness and "test anxieties".