Custom Youth Market Research
Custom Youth Market
Custom youth market research, including kids research, teen research, and young adult research,are all similar yet fields of study. kids, teens, and young adults each must be approached from a different angle to ensure on target, quantified, and qualified results. That is why our youth research company has creates custom proprietary research specifically aimed at each segment of the youth market.
Our kids research company knows that researching kids, who are younger than teens who are in turn younger than young adults requires a gentle approach. That is why our company has specifically devised custom kid panels to aid is in our research. These custom kid panels are constantly being updated to ensure cutting edge results as the field changes. More than that we specifically develop proprietary custom kid research panels to suit each clients needs.
Teens must be approached in a unique way to ensure valid results in custom teen research. We develop custom panels that target teens and their interests. When targeting teens we create teen panels that capture their attention and have proven to result in some of the most accurate research of the teen market amiable.
Young Adult Research
Young adult research is unique in that they are the bridge between youth and adult hood. Given this they can handle more complex and focused research tactics than teens and kids we have spent over 2 decades researching exactly how to interact with this market to get the best results. That is why we create young adult panels and other young adult research studies. Each panel and young adult research study is custom designed for the client on an as needed basis.
Parents Research: Mom's Research and Dad's Research
We also provide custom panels and communities for parents and specifically aimed at moms and Dads.
Custom Research Techniques for The Youth market.
Below are some is a small sample of research tools our youth market research company uses to conduct studies in the youth market.
Custom Youth Market Research services include:
Ad Testing & Tracking
Market structure and segmentation
Trend setter/peer/opinion leader research
Name brainstorming, ideation, consulting & testing
Attitude & Usage and Awareness (AAU/ATUs)
Purchase influence/parent-child dynamics
Pilot TV show testing/audience screenings
Kids Meal/Kids Clubs/marketing programs
Packaging design, ideation, consulting & testing
Magazine image and re-positioning
Website: usability, beta testing, visitor profiles & research, etc.
Analytics (i.e. perceptual maps, opinion leader-influencer segmentation, multivariate, benefit/image linkage analysis, etc.)